For founders rapidly building up their ventures, the fast pace of growth can often lead to fragmented messaging and diluted marketing efforts. Consistent and impactful narratives can solve this problem while driving marketing efficiency. With sharp, united communications, marketing initiatives hit their mark, and growth opportunities follow.
Our Messaging Boost Lab offers a concentrated, quick solution to empower your team to take control of your brand messaging.
Foundational Messaging: Develop a compelling marketing narrative that resonates with your target audience, setting the stage for growth.
Expert Guidance: Benefit from the experience of our facilitators to uncover valuable insights with tailored feedback to shape a compelling narrative.
Assets and Tools: Gain actionable insights, competitive analysis, adaptable messaging and strategies for immediate implementation, to drive growth.
Team Experience: Enjoy a fun and agile day together to align on messaging, giving your team a simple repeatable framework to boost audience traction.
Receive a polished marketing narrative with recommendations to harness its strength and surprise elements to boost your messaging and accelerate impact.
Most businesses waste money on marketing because they can’t communicate their purpose clearly.
Transform Your Team’s Communication
Don’t let misalignment and communication barriers hold your company back. The Shine Messaging Boost Lab is your opportunity to clarify your brand message and achieve predictable growth.
Ambitious teams looking for expert guidance to support the jumpstart their marketing.
● Early- Stage Founders ready to establish strong and cohesive brand messaging from the outset
● Small marketing teams aiming to create a unified narrative that effectively communicates their startup’s value and engages their target audience.
● Individuals responsible for product development who need to ensure that all messaging aligns with the overall brand strategy
“Monica & Jules are a dynamic duo! One of the most impressive aspects was how they tailored the content to resonate with our specific industry challenges. This customisation made the learning experience highly relevant and immediately applicable. We were active participants in a transformative process.” – Mohammed Mossily, Talent & Development Officer, Leejam Sports Company, SA
Jules champions leaders, founders and teams to accelerate impact. She combines her experience of top brand and business principles with the agile needs of progressive businesses. With nearly two decades at Visa, she developed comprehensive Pan-European brand strategies, spearheading product and brand activations in ecommerce, partnerships with Disney, Formula E, the Olympic Games, and collaborations with TripAdvisor. Jules founded Shine in 2019 to offer businesses a fresh approach to marketing strategy using proven frameworks like StoryBrand.
Monica has been a StoryBrand Certified Guide since 2019. With a wealth of practical experience working alongside marketing teams, she is well-versed in various industry dynamics. Her expertise as a messaging strategist is marked by a blend of practical experience and a deep understanding of the nuances in marketing communication.
Here’s what Donald Miller and Dr. J.J. Peterson from StoryBrand have to say about working with Monica
StoryBrand is a messaging framework based on how the human brain responds to stories.