Shine Messaging Synergy Workshop: Unlock clarity, unity, and growth
A tailored two-day workshop, grounded in proven frameworks, to align your team around a unified brand message.
Clarify your messaging in two days.
Unify your team for greater impact.
Supercharge growth with clear messaging.
Is inconsistent messaging undermining your growth?
In this fast-paced world, clear messaging is essential for growth. Yet, scaling businesses often struggle with inconsistent messaging across teams, leading to a disconnect that creates key challenges:
- Misaligned strategies and ineffective collaboration.
- Confusion when teams communicate with customers.
- Fragmented brand communication that weakens marketing.
- Missed sales opportunities and a loss of competitive edge.
This disconnect limits alignment and cohesion across teams, weakening overall performance and holding your business back in today’s crowded marketplace.
There is a better way.
The Shine Messaging Synergy Workshop closes the gap between vision and execution, empowering your teams to deliver clear, unified, and impactful communication that drives business success.
At Shine, we believe ... People power brands.™
What’s causing your team’s messaging disconnect?
We’ve identified two critical challenges scaling organisations face that deepen communication disconnects:
Messaging Misalignment: Many companies have never undertaken deep or collaborative messaging work. These inconsistencies derail strategic focus, weaken team morale, and limit growth by reducing audience traction.
Generative AI and Automation: AI tools can enhance team efficiency, but without clear, unified messaging consistently applied, they risk amplifying inconsistencies – scattering messaging, diluting audience connection, and hindering growth.
Even with the best tools and strategies in place, failing to address these challenges can significantly limit your team’s impact and business success.
"I took away the importance of creating clear and concise messages and all of us being on the same page."
Workshop Participant, 2024
What our clients say
Impact from The Shine Messaging Synergy Workshop.
"From my side, it’s amazing to see a big company care about the brand story and develop the strategy. This is the path to transformation."
Workshop Participant, 2023
"The workshop was an eye-opener. Everyone had a strong sense of ownership and deep care for the organisation, but we realised that everyone had a different perception of what the brand is actually about."
Workshop Participant, 2023
"Simplicity and clarity of message supported by a well-crafted process. Thanks, you were excellent!"
Workshop Participant, 2024
Join the businesses unlocking clarity and growth through transformative messaging with Shine.
Let's discuss your marketing.
To tell better stories, brands must be better stories.
The Shine Messaging Synergy Workshop
Outcomes for you, your team, and the business.
Tailored Activities: Craft your brand personality, develop your elevator pitch, upgrade your web copy and more.
Actionable Frameworks: Walk away with a roadmap, competitive landscape, and practical tools to implement immediately, ensuring your team remains aligned long after the workshop ends.
Clarified Messaging: Develop a unified brand story that resonates with your audience, eliminates confusion and creates the clarity needed to drive audience engagement and business growth.
Enhanced Team Unity: Break down silos and promote a culture of collaboration and understanding across all levels of your organisation.
You will experience
● A 2-day dynamic workshop led by seasoned brand and messaging experts, with fun and laughter along the way.
● A unique immersive team-building experience with proven frameworks, tailored to drive transformative change.
● An opportunity for all team members to openly share their thoughts, uncovering fresh perspectives, and strengthen connections across departments.
● Resolution of years-long indecision, paving the way for decisive action.
Speak with us
We’ll discuss your needs and
send a proposal.
Join us
For a fun and fast-paced 2-day workshop.
Transform with alignment
Clarity and unity that power growth.
Who is likely to champion this workshop?
Leaders creating transformational change in their teams.
- Executive leaders who want to drive the business forward with a unified team that clearly understands and communicates the purpose of your business.
- Learning and Development leaders who want to deliver a game-changing team experience to boost performance and enhance internal communication.
- HR and People leaders seeking a unique team-building experience that aligns with business objectives and strengthens company culture.
Is this workshop right for your business?
It’s for scaling businesses with revenues ranging from $1 million to $100 million+, where sales, marketing, and product teams are expanding rapidly. It’s designed to align teams that are working in silos and struggling with inconsistent messaging.
The workshop will engage seasoned marketers, non-marketers, and even brand sceptics to unify your brand story and strengthen communication across the business.
Most businesses waste money on marketing because they can’t communicate clearly.
Transform your team’s communication
Don’t let misalignment and communication barriers hold your company back. The Shine Messaging Synergy Workshop is your opportunity to align your team, clarify your brand message, and achieve predictable growth.
A tailored experience to transform your team
The Shine Messaging Synergy Workshop is a two-day, in-person experience designed for cross-functional teams, accommodating 12 to 40 participants at all levels. It’s an excellent opportunity for new joiners and seasoned contributors to connect, collaborate, and share their perspectives – building stronger relationships across departments.
We tailor the workshop to align with your business objectives, address key challenges, reflect your industry and competitive landscape, and enhance team collaboration.
Let’s discuss how we can create the right solution for your team, with pricing tailored to your specific needs.
"In the workshop, I learned how to create a captivating brand story that communicates how we support our customers. I realised our brand identity must be both clear and reflective of our personality."
Workshop Participant, 2024
Meet Jules & Monica, your facilitators
At Shine, we specialise in helping businesses and their teams craft unified messaging that resonates with audiences and supercharges growth. Using proven frameworks like StoryBrand, we help align your brand story across teams - ensuring clarity, consistency, and impact.
Our approach combines strategic know-how with a collaborative and light-hearted touch. Expect actionable insights, fresh perspectives, and a process designed to unify your team while keeping things engaging (and yes, some fun too!).
“Monica & Jules are a dynamic duo! One of the most impressive aspects was how they tailored the content to resonate with our specific industry challenges. This customisation made the learning experience highly relevant and immediately applicable. We were active participants in a transformative process.” – Mohammed Mossily, Talent & Development Officer, Leejam Sports Company, SA
Jules Fernandes
Brand & Marketing Strategist
Jules is a natural connector who brings leaders and teams together to share diverse perspectives, unlocking potential and driving business value. Over nearly two decades at Visa, she developed Pan-European brand strategies and partnerships with brands like Citibank, Disney, Formula E, the Olympic & Paralympic Games, and TripAdvisor. These experiences shaped her expertise in collaboration and building meaningful connections that drive results.
In 2019, Jules founded Shine with a dynamic approach to brand and marketing, combining her experience with global brands and entrepreneurial ventures with agile frameworks and cutting insights. Jules believes in the power of people to grow brands, businesses, and positive change in the world.
Monica Sood
Messaging Strategist
Monica’s superpower is turning complexity into clarity. Whether you’re in tech, finance, or any fast-moving industry, she’ll help you cut through the noise and craft messages that resonate.
A StoryBrand Certified Guide since 2019, with a wealth of practical experience working alongside marketing teams. Monica’s expertise as a messaging strategist is marked by a blend of practical experience and a deep understanding of the nuances in marketing communication.
Here’s what Donald Miller and Dr. J.J. Peterson from StoryBrand have to say about working with Monica.
StoryBrand is a messaging framework based on how the human brain responds to stories.
