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Jules Fernandes
Founder & CEO

Jules is a natural connector who brings leaders and teams together to share diverse perspectives, unlocking potential and driving business value. During nearly two decades at Visa, she developed Pan-European brand strategies and partnerships with brands like Citibank, Disney, Formula E, the Olympic & Paralympic Games, and TripAdvisor. These experiences taught Jules the power of collaboration and how to create meaningful connections that drive results.

In 2019, Jules founded Shine in 2019 with a dynamic, people-focused approach to brand and marketing strategy. One that combines her experience with global brands and entrepreneurial ventures, proven frameworks, and cutting insights, to meet each client’s unique needs. Jules is deeply committed to helping people grow brands, businesses, and positive change in the world.

When Jules isn’t busy at work or searching for the ideal spot to host our next team lunch, she’s experimenting in the kitchen, finding inspiration during sunrise walks, travelling or indulging in one of her guilty pleasures (Hint: Anything Marvel).

Meet the rest of the team.

Jules Fernandes

Founder & CEO

Monica Sood

Messaging Strategist

Neil Rycraft

Marketing Strategy Consultant

Zara Wehrung

Digital & Content Strategist

Rebecca Fenton

Multimedia & Content Consultant

Annabel Moeller

Photographer

Stacia Keogh

Speaking and Story Coach

Sean Barrett

Shines Tech Specialist

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