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Neil Rycraft

Marketing Strategy Consultant

Neil brings three decades of marketing strategy experience from consulting companies, agencies, and multinational client organisations to our team! 

He spent 13 years at Visa where he led integrated marketing disciplines across Europe: communications planning, marketing strategy and operations, brand strategy and execution. His most recent responsibility was building and leading the research and analytics functions supporting Europe’s performance measurement and audience understanding programs (B2C and B2B) 

Throughout his career, he has championed the synergy between data and research. Ensuing companies use these as corporate resources to inform decisioning and achieve stronger competitive advantage. Specifically, the supporting of brand development and driving identifiable and quantifiable business returns. 

Nicknamed ‘The Professor’ for his analytical mindset, he inspires our team with a straightforward, no-nonsense approach to marketing and business. Get Neil outside the workplace and you’ll learn he use to be in the ski patrol, a scout leader and is a major sustainability advocate.  

Meet the rest of the team.

Jules Fernandes

Founder & CEO

Monica Sood

Messaging Strategist

Neil Rycraft

Marketing Strategy Consultant

Zara Wehrung

Digital & Content Strategist

Rebecca Fenton

Multimedia & Content Consultant

Annabel Moeller

Photographer

Stacia Keogh

Speaking and Story Coach

Sean Barrett

Shines Tech Specialist

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