Zara is our content guru. With a knack for writing, social media and project management, she’s the driving force of our growing digital presence.  

Before joining Shine, Zara worked in financial services marketing where she led multiple independent wealth management firms’ digital marketing. Eventually deciding to leave her corporate job in the US to pursue her MSc at Regent’s University London in Marketing Psychology, she specialises in utilising psychology and consumer behavior insights to drive engagement.    

A self proclaimed people person, she channels her interest in community engagement into working on supporting the Shine collective’s growth. When she is OOO you can find Zara perusing Waterstone for a new book, in the weight room at her local gym, or out for a walk in Hyde Park.